Big Noon Saturday.

Fox Sports approached us to create a promo package for their brand new college football show; ‘Big Noon Saturday’.

We borrowed from the motion behavior and visual language of film leaders to create a fast-paced, energetic design system with central framing and filmic language at its core.

Bold visual elements are spliced between footage while powerful shots of pre-game preparation are juxtaposed against serene empty stadiums, building energy and anticipation, and counting down to the big game.

** All photography used is for conceptual and illustrative purposes only and is used without copyright.

Credits.