We were approached by Heaven and Unit 9 to help create the new spot for the Samsung Galaxy S III, directed by Anrick Bregman.
After the success of the original ‘Unleash Your Fingers’ we were tasked with creating a new spot – featuring both JayFunk and his brother. We concepted, designed and animated this with the constant brief of – ‘turn everything up to eleven’. What we lacked in subtlety we made up for in the details.
As Lead Designer and Art Director, I was tasked creating the original styleframes, determining our artistic direction, and then directing the animation
(including creating initial animatics and storyboards).
Created at The Mill London, 2012
Role: Design, Art Direction