I was approached by Bostock and Pollitt to create a set of op-art inspired illustrations for the new £10bn development in London - Nova Victoria. These were based upon Nova's concept of changing perceptions, and so op-art suited the project due to its disorientating properties, and ability to seem both 3 dimensional and flat at the same time.
These illustrations were used in marketing materials, on the hoardings surrounding the project, as wall murals, and was even used as the front cover of the financial times.
Creative direction by Becky Sinden and Nick Pollitt.
Created at Weareseventeen, 2013
Role: Design, Art Direction