Concept Boards and styleframes for the 2012 Nike Hyperdunk in-store animations.
My concept was to create a looping animation that shows the symbiotic relationship between the hyperdunk, and the iPhone – which collates data from the shoe. They explode outwards in a helix motion, making suggestions towards DNA – and thus the human element of the service – where you compete against others.
Created at The Mill London, 2012
Role: Design, 3D