Netflix →

Symbol

Role:
 
— Design
 
Studio:
 
— Gretel
Netflix_anim.gif
 

Defining the symbol for one of the worlds most-loved brands.

 

After the success of 'The Stack' - Gretel's global brand system for Netflix, they came back to us with a further challenge; to create a symbol that not only worked as an app icon and a visual shorthand for the Netflix logo, but to integrate this symbol seamlessly into the existing brand system.

With hundreds of iterations and countless rounds of development, we perfected the now iconic Netflix 'N' symbol. We developed a system of behavior that allowed the symbol to integrate with the logo and live within The Stack. We then rolled this out across touchpoints spanning print, motion and digital, while developing guidelines for its ongoing use by Netflix's internal team and design partners.


 
Netflix_app_mockup.jpg
N_white.jpg
 
VIDEOCARD_OUTRO_WHITE_SERIES2.gif
 
32_Symbol_Examples.png
 
 

Credits.

 
Executive Creative Director:
 
Greg Hahn
 
Creative Directors:
 
Ryan Moore, Nichole Sokoloff
 
Designers:
 
Adam Brandon, Dylan Mulvaney, Andy Keating
 
Animators:
 
Andrew Brown, Brandon Kennedy, Dave Nelson, Daniel Clark
 
Head of Production:
 
Dina Chang
 
Producer:
 
Haley Klatzkin