Motorola →

Z3 Launch.

Role:
 
— Creative Director
— Art Directior
 
Studio:
 
— Los York
 

Embracing color and contrast to launch Motorola's flagship device.

 

Motorola approached Los York to develop, direct, and design a campaign to launch their new flagship phone, the Moto Z3.

The brief was simple - how do we showcase the beauty, functionality and quality of the phone while retaining that Motorola vibrancy? Our answer lies in what sets Motorola apart from other brands; Color.

Leveraging their colorful brand palette to set them apart from the competition, we developed a new visual identity from the ground up to showcase the Z series phone. Once we had established an ownable territory, we rolled this out into content across print, animation, and live-action storytelling.  The resulting campaign was aired across TV and social and became Motorola’s most viewed youtube campaign ever, racking up almost 60 million views and reintroducing Motorola as a contemporary player in the smartphone market.









 
 
 
 
 
 
 

Behind the scenes.

Photography by Aldo Gonzales

 
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Credits.

 
Executive Creative Director:
 
Seth Epstein
 
Creative Director:
 
Adam Brandon
 
Head of Production:
 
Melina Osornio-Andrade
 
 

Product Film.

 
Art Director:
 
Adam Brandon
 
Design
 
Adam Brandon, Javier Tomassi
 
3D Animation:
 
Ming Hsiung, Animesh Dwivedi, Adam Brandon
 
2D Animation / Comp:
 
Adam Brandon, Ming Hsiung
 
3D Modeling:
 
Danesh Taraporevala
 
Producer:
 
Forrest Heidel
 
Executive Producer:
 
Garrett Braren
 
 

Commercial.

 
Director:
 
Adam Brandon
 
Producer:
 
Taryn Nagle
 
Production Manager:
 
Nik Sipolins
 
Executive Producer:
 
Garrett Braren
 
1st AD:
 
Brennan Brooks
 
DoP:
 
Josh Kraszewski
 
1st AC:
 
Christian Carmondy
 
DIT:
 
Joe Bellack
 
Gaffer:
 
Yusuke Naito
 
Key Grip:
 
Justin Lee
 
Stylist:
 
Mariana Guerrero
 
Hair & Makeup:
 
Alexis Frank
 
Lip Makeup:
 
Anne Kohlhagen
 
Art Director:
 
Adrina Rose Garibian
 
 
 
 
 
Post Producer
 
Hilary Downes
 
Edit
 
Evan Kultangwatana, Cyril Aris
 
Screen Design:
 
Tony Buckland, Adam Brandon
 
Screen Animation:
 
Aldo Gonzales
 
Compositing:
 
Michael Glenn
 
Color:
 
Seth Ricart / RCO