I was commissioned by Maharishi / Hardy Blechman to create the launch video for their latest collaboration with G-Shock.
It makes extensive use of Maharishi’s ‘Bamdazzle’ pattern which is used on the watch.
The pattern was originally used as camouflage on ships in WW1, making it difficult for the enemy to estimate its type, size, speed and heading.
The video was used as a launch teaser for the product, as well as being used in store as a projected installation and at various launch events.
Created in collaboration with Myoshka, 2012