Hidden in plain sight.

Iconic London fashion brand Maharishi commissioned myself and acclaimed director Myoshka to help launch their latest collaboration with the legendary Japanese watchmakers.

The campaign is based upon the elusive 'Dazzle' camouflage - originally used in WW1 by the British Navy and designed by British marine artist Norman Wilkinson. It's intended effect was to make it difficult for the enemy to estimate the size, speed and heading of their ships.

To help launch the collaboration, we created the teaser video and all design work to promote the product, both in-store and online.

Credits.