Design and Art Direction for All4
After a competitive pitch process, we were invited to develop and create the entire on-screen identity for All4, Channel 4's all new on-demand service, and the successor to 4OD.
Over the course of the year, in collaboration with 4Creative, we developed the entire brand look, including over 20 idents, user interfaces, and promo packaging.
The core concept was to reinforce the idea of "Where all the four's come together", which we achieved using our 'push' technique and giving each block of the logo a distinct personality.
Created at Weareseventeen 2014-2015
Role: Design, Art Direction, Compositing, UI/App Art Direction.